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The Trends Driving China's Beauty Industry
Sep 13, 2018

The Asian superpower has become a key country for the cosmetics industry, here is why Chinese consumers are spending more on beauty than ever

With China tipped to topple the US as the leading cosmetics market, Asian male consumers at the forefront of grooming and anti-pollutant products booming, Asia is the most exciting place for beauty right now.

China’s cosmetics industry is challenging the country’s stagnant economy as the sector was worth CNY 204.9bn last year, up by 12.3% in 2015 and is estimated to soar to CNY 338bn by 2020, according to international market research group Mintel.

So what is the secret behind China’s blossoming beauty industry?

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